Sentio

We help pharmaceutical and biotechnology companies make better commercial decisions by speaking directly to the clinicians, payers and patients who shape treatment adoption.

Healthcare research (primary, secondary and synthesis) that turns real-world stakeholder insight into clear commercial decisions.

Pharmaceutical companiesBiotechnology companiesMedtech companiesHealthcare investorsPrivate equityManagement consultanciesMarket research agencies
Services

Research that drives decisions

Primary research, secondary analysis and synthesis, built for commercial questions.

Therapeutic expertise

Areas where we go deep

Specialist markets where access, pathways and adoption dynamics matter most.

Case study

Early commercial positioning for a muscle-preservation asset in incretin / GLP-1 weight loss

Illustrative engagement

A biotechnology company developing a peptide-based asset intended to preserve or increase muscle mass during GLP-1-associated weight loss needed early commercial clarity before heavier investment in clinical and partnering plans.

How we work

From question to answer

  1. 01Frame the decision
  2. 02Reach the right stakeholders
  3. 03Interpret with judgement
  4. 04Leave you with an answer
Leadership

Your partners, our leadership team

Leveraging over 30 years of combined experience across industries

Portrait of Daanyaal

Daanyaal

CEO & Co-Founder

Investment banking professional with experience at Investec Bank plc and FIS, combining strategic leadership, executive stakeholder management and analytical rigour developed across complex, time-critical financial transactions.

Portrait of Ellie

Ellie

Head of Research

Qualitative healthcare researcher specialising in neurology, oncology and rare diseases. Designs and delivers insight-led research that helps pharmaceutical organisations understand the experiences, behaviours and unmet needs of patients, HCPs and wider healthcare stakeholders.

Portrait of Adina

Adina

Head of Sales

Pharmaceutical commercial professional at Eli Lilly and Company, working directly with an extensive network of prescribing consultants across dermatology and rheumatology. Brings frontline insight into HCP engagement, clinical practice and healthcare decision-making.

Portrait of Synove

Synove

Head of Medical & Advisory

Qualified medical doctor and former Boston Consulting Group (BCG) consultant with additional life sciences advisory experience at Princeton Biopartners, bringing scientific credibility and strategic perspective to every engagement.

Previously at
Investec Bank plcFIS
Sequentis HealthLumanity
Eli Lilly and CompanyHudson Talent Solutions
Boston Consulting GroupPrinceton Biopartners
Value creation

What makes us different

Helping pharmaceutical, biotechnology and healthcare organisations make better strategic, commercial and clinical decisions through rigorous research and meaningful insight.

Integrated research, medical and commercial expertise

Every project benefits from the combined perspective of our multidisciplinary team spanning commercial strategy, medical expertise and research excellence to generate insight that supports real-world clinical decision-making.

Boutique agility

The responsiveness of a boutique without sacrificing industry-leading quality. Our lean operating model enables faster decision-making, greater flexibility and direct communication, allowing us to adapt quickly to evolving client requirements and compressed project timelines.

Senior-led delivery

Direct access to our leadership team is guaranteed throughout every engagement. Every project is led by senior specialists from initial proposal through to final presentation, ensuring consistency, accountability and exceptional quality at every stage.

Built around partnership

Our ethos is to operate as an extension of your team, not another supplier. We integrate into existing teams and operating models. We own the delivery and risks, and ensure high-quality outcomes.

Credibility above all else

Clinical expertise is embedded throughout the research lifecycle. Medical oversight strengthens study design, discussion guides, analysis and reporting, ensuring every engagement is scientifically robust, clinically relevant and therapeutically accurate.

Methodology without compromise

Research tailored to your most pressing questions. Every engagement is designed around your objectives, selecting the most appropriate qualitative, quantitative or mixed-method approach to generate meaningful, evidence-based insight.

Governance

Research governance & compliance

We recognise that healthcare market research requires more than strong methodology. It also requires careful governance, transparent participant processes, appropriate data handling and clear procedures for pharmacovigilance and confidentiality.

Data Protection

Research activities are designed with reference to UK GDPR and the Data Protection Act 2018, including appropriate participant information, lawful processing, controlled access, retention and deletion procedures.

Healthcare Research Ethics

Our research approach is informed by the BHBIA Legal and Ethical Guidelines for Healthcare Market Research, including participant transparency, confidentiality, appropriate incentives and separation of research from promotion.

Tell us about the decision you need to make.

Share the commercial or development question you are facing. We will come back with a clear view on approach, markets and timing.

Start a conversation